EXPERIENCE

One Raven / Creative Director
Scottsdale, AZ / January 2026 - October 2026
Built the brand foundation from the ground up for a smart home tech startup, leading company naming, logo design and comprehensive visual style guidelines.

Designed and launched multi-channel assets including the core website, social media presence, sales collateral, and highstakes investor pitch decks.

Directed end-to-end production for physical touchpoints, creating retail-ready product packaging, branded apparel and immersive trade show booth environments.

Freelance / Creative Director
August 2025 - March 2026
Contracted with healthcare clients and top-tier agencies—including Texicare Health Care, Davidson Belluso, Angell Marketing, and Nucleus Marketing Lab—to deliver high-impact creative solutions while actively sourcing a permanent leadership role following a full department budget cut.

SmartRent / Creative Director
Phoenix, AZ / January 2023 - July 2025
Directed all creative projects from strategy to production for a leading SaaS and proptech company, spearheading a full re-brand that saved over $300,000 in agency fees, boosted trade show engagement by 45%, and established the company’s first comprehensive brand guide, mission, vision, values and tone.

Managed and led a 5-person team of designers, writers and video specialists which produced original photography, video, and digital marketing collateral that drove a 100% increase in time-on-page, a 47% boost in video completion rates and a 38% increase in SEO-driven clicks.

Optimized sales enablement content, contributing directly to a 22% reduction in time-to-close and a 30% lift in marketingqualified lead (MQL) to customer conversion.

Blue Cross Blue Shield of Arizona / Director of Creative Services & Brand
Phoenix, AZ / May 2019 - December 2022
Managed and mentored a 16-person hybrid team of designers, writers, and video specialists serving five major business segments while reporting directly to the CMO.

Expanded in-house capabilities to produce 3,000+ assets in 2021 (reducing annual agency costs by $500k), oversaw the visual identity, implemented a digital asset management (DAM) system, and launched an online brand hub that cut asset search time by 60%.

Directed brand and creative operations for the historic “Dose of Hope” initiative, which administered 491,000 vaccines across 15,200 volunteer shifts and 145,000 hours in Arizona and was recorded into the World Health Organization.

Symantec / Associate Creative Director
Tempe, AZ / Mar 2016 - May 2019
Saved $1M+ in creative costs by shifting agency work in-house and leading a team of designers and front-end developers.

Increased campaign adoption by 40% across global Norton and LifeLock partner teams with redesigned toolkits, while supporting EMEA and APAC campaigns to drive localized digital engagement.

Drove an estimated 18% YoY lift in lead volume through co-branded campaigns and digital marketing with national partners such as Best Buy, AAA, American Airlines, Aon, Choice Hotels, and Sam’s Club.

Anderson Advertising & Public Relations / Associate Creative Director
Scottsdale, AZ / Oct 2014 - Mar 2016
Directed, led, and mentored a creative team, collaborating with video and web units to produce commercials, digital content, and UI designs. Boosted donations by 30% through storytelling and video for Make-A-Wish, and helped drive a 15% YoY lift in seasonal ticket sales for Harkins Theaters.

Directed photo and video shoots for key clients including Phoenix Children’s Hospital and Desert Schools Federal Credit Union.

BluFish / Senior Art Director
Phoenix, AZ / October 2013 - September 2014
Blufish — Senior Art Director Oct 2014 – Feb 2015

Directed, managed, and mentored junior staff, creating marketing materials for real estate clients such as Taylor Morrison Homes and Zephyr Living.

Fisher Creative Group
Phoenix, AZ / October 2013 - September 2014
Designed seasonal campaigns for the Phoenix Suns, Phoenix Mercury, and Arizona Rattlers, spanning TV commercials, arena signage, OOH, digital ads, and social media. Developed cross-media concepts for clients including Ultrium-LTO 6 and Annexus.

Off Madison Ave / Art Director
Phoenix, AZ / January 2012 - October 2013
Designed seasonal campaigns for the Phoenix Suns, Phoenix Mercury, and Arizona Rattlers, spanning TV commercials, arena signage, OOH, digital ads, and social media. Developed cross-media concepts for clients including Ultrium-LTO 6 and Annexus.

R&R Partners / Art Director
Scottsdale, AZ / May 2006 - December 2011
Collaborated with copywriters to develop print and online design concepts for Cox Communications B2B and B2C direct marketing initiatives over a 5-year period. Managed design and production for high-profile clients including Ritz Carlton, Cigna, Valley Metro, and Phoenix Theatre.

PetSmart Inc. / Graphic Designer
Phoenix, AZ / October 2005 - May 2006
Responsible for weekly circular designs, product photography shoot direction, store signage, and advertising materials.

Cold Stone Creamery Inc. / Graphic & Web Designer
Scottsdale, AZ / October 2002 - October 2005
Handled design, copy writing, photo shoots, and production of print and online advertising initiatives for over 1,000 stores

EDUCATION

University of Advancing Technology
Bachelors of Art in Multimedia
Tempe, AZ / Graduated 2002 / Cum Laude

State University in New York at Brockport
Fine Arts
Brockport, NY / 1997 - 1999

COMPETENCIES

Creative Direction
Go-to-Market Strategy
Omnichannel Marketing
Customer Journey Mapping
Data-Driven Design
In-House Agency Building
Workflow Optimization
Resource Allocation & Traffic Management
Vendor & Agency Management
Budget Planning
Brand Strategy & Development
Cross-Functional Leadership
Public Speaking
Presenting
Mentorship

SOFTWARE & SYSTEMS

Adobe CC (Photoshop, Illustrator, InDesign, Acrobat, Xd)
AI - Claude, Gemini, FireFly, Chat GPT, Canva, Flora
Figma
Microsoft Office Suite
Google Work Place
Workfront, Workamajig, Basecamp, Monday.com
Workday
Bynder

AWARDS

Art Director of the Year - 2013 - Phoenix Addys
Addys - 2008-2014, 2021- Multiple Gold, Silver & Bronze
C.E.O. Award - 2022 - Blue Cross Blue Shield of Arizona

VOLUNTEER WORK

Free Arts of Arizona
Habitat For Humanity
Foster Arizona