EXPERIENCE

SmartRent
• Led the creative team for a leading SaaS and proptech company, managing all creative projects from strategy to production.
• Spearheaded the company’s full re-brand, saving over $300,000 in agency fees and increasing trade show engagement by 45%.
• Developed a comprehensive brand guide and refreshed the company’s mission, vision, values, and tone.
• Created original photography, video, and marketing collateral that resulted in a 100% increase in time-on-page, a 47% boost in video completion rates, and a 38% increase in SEO-driven clicks.
• Improved sales content, contributing to a 22% reduction in time-to-close and a 30% lift in marketing-qualified lead (MQL) to customer conversion.
Phoenix, AZ / January 2023 - July 2025

Blue Cross Blue Shield of Arizona / Director of Creative Services & Brand
• Managed and mentored a 16-person team of designers, writers, and video specialists in a hybrid work environment.
• Expanded in-house creative capabilities, producing more than 3,000 assets in 2021 and reducing annual agency costs by $500,000.
• Oversaw the company’s brand visual identity, implemented a digital asset management (DAM) system, and launched an on-line brand hub that decreased asset search time by 60% and improved brand consistency.
• Led brand and creative operations for “Dose of Hope” which administrated 491,000 vaccines,15,200 volunteers shifts and 145,000 hours in the state of Arizona. A historic effort recorded into the World Health Organization.
Phoenix, AZ / May 2019 - December 2022

Symantec / Associate Creative Director
• Saved $1M+ in creative costs by shifting agency work in-house.
• Increased campaign adoption by 40% across global Norton and LifeLock partner teams with redesigned toolkits.
• Drove an estimated 18% YoY lift in lead volume through co-branded campaigns with Best Buy, AAA, etc.
• Supported EMEA and APAC campaigns to increase localized digital engagement.
Tempe, AZ / Mar 2016 - May 2019

Anderson Advertising & Public Relations / Associate Creative Director
• Boosted donations by 30% through storytelling and video for Make-A-Wish.
• Helped drive a 15% YoY lift in seasonal ticket sales for Harkins Theaters.
• Delivered fast-turn video and UI creative under tight timelines across industries.
Scottsdale, AZ / Oct 2014 - Mar 2016

Fisher Creative Group / Senior Art Director
• This position provided an opportunity to work on an NBA account as well as other sports teams.
• Created the Phoenix Suns, Phoenix Mercury, and Arizona Rattlers’ seasonal campaigns comprised of TV commercials, arena signage, OOH, digital, and social.
Phoenix, AZ / October 2013 - September 2014

Off Madison Ave / Art Director
• Directed and mentored designers and a production team.
• Developed campaigns from concept to production across all media.
• Created large on-site installations, attended press checks, and set up photo shoots.
• Clients included Sprouts, Nike Grind, Arizona Office of Tourism, Spenco Foot Care, Curis, and Maricopa Community Colleges.
Phoenix, AZ / January 2012 - October 2013

R&R Partners / Art Director
• Collaborated with copywriters to develop marketing and advertising campaigns for clients across industries.
• Led the design of Cox Communications' B2B and B2C direct marketing initiatives for five years.
• Developed and managed print and online design concepting and production.
• Other clients included Ritz Carlton, Cigna, Valley Metro, and Phoenix Theatre.
Scottsdale, AZ / May 2006 - December 2011

PetSmart Inc. / Graphic Designer
• Responsible for designing weekly circular, directing product photography shoots, package design, store signage, retail displays, and other advertising materials.
Phoenix, AZ / October 2005 - May 2006

Cold Stone Creamery Inc. / Graphic & Web Designer
• Responsible for design, copywriting, package design, store signage, photography shoots, and production of print and online advertising initiatives for 1000+ stores.
Scottsdale, AZ / October 2002 - October 2005

EDUCATION

University of Advancing Technology
Bachelors of Art in Multimedia
Tempe, AZ / Graduated 2002 / Cum Laude

State University in New York at Brockport
Fine Arts
Brockport, NY / 1997 - 1999

COMPETENCIES

Creative Direction
Concept Development
Collaboration
Team and Culture Builder
Management and Mentoring
Presenting and Pitching
Budgeting
Strategy Minded
Project Management
Photo and Video Direction
Growth Minded

SOFTWARE & SYSTEMS

Adobe CC (Photoshop, Illustrator, InDesign, Acrobat, Xd)
Figma
Sketch
Microsoft Office Suite
Google Work Place
Workfront, Workamajig, Basecamp
Workday
Bynder

AWARDS

Art Director of the Year - 2013 - Phoenix Addys
Addys - 2008-2014, 2021- Multiple Gold, Silver & Bronze
C.E.O. Award - 2022 - Blue Cross Blue Shield of Arizona

VOLUNTEER WORK

Free Arts of Arizona
Habitat For Humanity
Foster Arizona