EXPERIENCE

SmartRent
Leads and mentors a team of creatives to push forward our variety of smart products with our marketing and sales materials.
Phoenix, AZ / January 2023 - Present

Blue Cross Blue Shield of Arizona / Director of Creative Services & Brand
Manage and mentor 16-person team of designers, writers, video, and traffic in a hybrid environment. Expanded in-house development of on-brand B2C and B2B creative concepts, campaigns, and content across all channels from broadcast to social, delivering 3,000+ assets in 2021. Manage brand’s visual identity and led implementation of online brand guides and digital asset management system. Led design, execution, and installation of environmental graphics for COVID-19 vaccination site in collaboration with the State of Arizona. Effort recognized by receipt of 2021 CEO Award.
Phoenix, AZ / May 2019 - December 2022

Symantec / Associate Creative Director
Led team of designers, writers, and front-end developers. Successful execution of B2B and B2C campaigns, sales pitches, retail displays, events, videos, social media, and web. Earned confidence of leaders and reduced reliance on external agencies, saving the organization $1 million. Developed materials for LifeLock and Norton and co-branded with national partners such as AAA, Best Buy, Aon, American Airlines, Choice Hotels, and others. Supported global digital marketing efforts in support of Norton in EMEA and APAC.
Tempe, AZ / Mar 2016 - May 2019

Anderson Advertising & Public Relations / Associate Creative Director
Directed, led, and mentored creative team. Worked extensively with video and web team to art direct, design, and produce videos, TV commercials, and UI designs. Organized, art directed, and led photo and video shoots. Clients included Make-A-Wish, Phoenix Children’s Hospital, Desert Schools Federal Credit Union, and Harkins Theaters.
Scottsdale, AZ / Oct 2014 - Mar 2016

Fisher Creative Group / Art Director
This position provided opportunity to work on an NBA account as well as other sports teams. Created the Phoenix Suns, Phoenix Mercury, and Arizona Rattlers’ seasonal campaigns comprised of TV commercials, arena signage, OOH, digital, and social.
Phoenix, AZ / October 2013 - September 2014

Off Madison Ave / Art Director
Directed and mentored designers and production team. Developed campaigns from concept to production across all media. Created large on-site installations, attended press checks, and set up photo shoots. Clients included Sprouts, Nike Grind, Arizona Office of Tourism, Spenco Foot Care, Curis, and Maricopa Community Colleges.
Phoenix, AZ / January 2012 - October 2013

R&R Partners / Art Director
Hired as a Jr. Art Director and promoted after one year to Art Director. Collaborated with copywriters to develop marketing and advertising campaigns for clients across industries. Led design of Cox Communications B2B and B2C direct marketing initiatives for five years. Developed and managed print and online design concepting and production. Other clients included Ritz Carlton, Cigna, Valley Metro, and Phoenix Theatre.
Scottsdale, AZ / May 2006 - December 2011

PetSmart Inc. / Graphic Designer
Responsible for designing weekly circular, directing product photography shoots, package design, store signage, retail displays, and other advertising materials.
Phoenix, AZ / October 2005 - May 2006

Cold Stone Creamery Inc. / Graphic & Web Designer
Responsible for design, copywriting, package design, store signage, photography shoots, and production of print and online advertising initiatives for 1000+ stores.
Scottsdale, AZ / October 2002 - October 2005

EDUCATION

University of Advancing Technology
Bachelors of Art in Multimedia
Tempe, AZ / Graduated 2002 / Cum Laude

State University in New York at Brockport
Associates in Fine Arts
Brockport, NY / 1997 - 1999

COMPETENCIES

Creative Direction
Concept Development
Collaboration
Team and Culture Builder
Management and Mentoring
Presenting and Pitching
Budgeting
Postitive
Project Management
Photo and Video Direction
Growth Minded

SOFTWARE & SYSTEMS

Adobe CC (Photoshop, Illustrator, InDesign, Acrobat, Xd)
Sketch
Microsoft Office Suite
Workfront, Workamajig, Basecamp
Workday
Bynder

AWARDS

Art Director of the Year - 2013 - Phoenix Addys
Addys - 2008-2014, 2021- Multiple Gold, Silver & Bronze

VOLUNTEER WORK

Free Arts of Arizona
Habitat For Humanity
Foster Arizona